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Buyer-Focused Prospecting



Turn suspects into prospects, and prospects into clients.

Before sellers can move the needle in client meetings, they have to secure time with prospects. Buyer Focused Prospecting™ empowers sales reps who find sales prospecting to be an intrusive or intimidating process. From seasoned professionals to industry newbies, our sales training will improve your entire sales team’s ability to secure time with potential buyers.

Designed for sellers who want to more effectively communicate with prospects through targeted messaging and communications, Buyer Focused Prospecting™ offers a hands-on approach that simulates real-world sales scenarios by addressing who to call, what to say and how to say it.

Benefits of Buyer Focused Prospecting™ Sales Training

Target Your Prospect List

Develop and refine your list of prospects to identify the potential customers most likely to find value in your solution.

Gain Access to Decision Makers

Establish relationships with company gatekeepers to gain access to key decision makers.

Hone Your Messaging

Plan and deliver thoughtful, persuasive messaging that generates interest by addressing buyer concerns and pain points.

Keep Prospects Engaged

Navigate cold calls and communicate with corporate decision makers to keep them interested.


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CX Academy is a training provider At CX, we believe that a significant, long-term change starts with people. To move organizations, we start by aligning, enabling and empowering people.

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