Executive Impact


Match your sales approach to the way executives buy.

Executive Impact trains sellers in the art of tailoring sales presentations to the way executives process and retain information. By speaking directly to high-level decision makers, sellers increase the odds of securing approval.

Our in-depth research on how to sell to executives uncovered that executive-level communication is most effective when it’s designed for a specific decision-making style:

  • Skeptic
  • Charismatic
  • Thinker
  • Follower
  • Controller

Our Executive Impact sales training course helps sellers first identify these styles, then craft their message to deliver the right information at the right time. This sales training course is highly recommended to any organization that wants to improve their success rates in selling to executives.


Benefits of Executive Impact Sales Training.

Secure Executive Approval Sooner

Most sales processes bring executives in at the final stage. Executive Impact teaches you to secure executive approval early on, and keep deals moving forward.

Boost Confidence in C-Level Meetings

We teach you how to be confident in your meeting with C-suite and high-level executives, avoiding title intimidation.

Understand How Executives Make Decisions

We help you gain a better understanding of five key decision-making styles, and how to target your sales pitch to each one.

Hold More Valuable, Impactful Conversations

By understanding how executives think and consume information, you’ll hold more valuable meetings with senior management.


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